Ad wars 2014 public intgrity5/4/2023 ![]() Media studies scholarship on advertising has traditionally fallen into two camps. The paper concludes with a call for energy security scholars to take up the politics of energy security and recognize their role in reproducing and naturalising particular scarcities. Second, that in order to break this cycle it is necessary to re-imagine energy security from a goal into a set of security practices that fall within larger practices of scarcification, paying special attention to the unlimited desire behind relative scarcity that drives most of these practices. First, that goal-oriented definitions of energy security tend to defend the demand and supply of existing energy systems and hence reperform its exclusions, injustices, inequality and exploitations. Subsequently, this paper makes two arguments. Inspired by critical energy security studies and the scarcity, abundance and sufficiency literature, this paper problematises the fears behind energy security through a theoretical review that discloses not one but four conceptualisations of scarcity: shortages, absolute scarcity, relative scarcity and scarcification. Shortages and scarcities are the problem to be solved, hardly ever the object of study itself. 2015 Sovacool and Mukherjee 2011), surprisingly little attention has been paid to its core concern: the fear of doing without. While the number of definitions and metrics of energy security have expanded rapidly (Ang et al. These findings are discussed within the context of advertising’s ideological function as propaganda aimed toward especially active audiences in the age of social media. After examining the nature of much of the television advertising produced shortly after the United States was placed on lockdown following the announcement of the COVID-19 pandemic, this exploratory study investigates posts to Twitter to begin to address the question: To what extent did viewers’ interpretations of pandemic-themed commercials either accord with or challenge the advertisers’ intended messages of hope? The results show that targeted consumers demonstrated a greater tendency to contest advertisers’ inspirational themes than to passively accept them. ![]() Yet when a major crisis disrupts the everyday flow of life, advertisers often pivot from directly pitching their brands to conveying messages that somewhat reflect the tone of public service announcements. Typically, consumer advertising is designed to promote or build brand identity for goods or services. Lastly, building on that same security literature, we point to some undesirable and perhaps unintended consequences of the use of war analogies in climate change debates. Second, based on the insights from Critical Security Studies, we question the historical incongruence of the case study especially by comparing the perceived enemy in both cases. ![]() Among others we observe, first, the absence of any attention to the actual mobilization policies, in terms of garnishing public support. Here, we would like to use this opportunity to draw attention to some of the implicit dangers of a call to war in such discussions. This argument and these studies have inspired us to think with them on what it means to use the WWII war analogy as a security claim in energy and climate change debates. The argument being that we need a similar rapid and total shift in our industrial social and economic environment to prevent or at least address the pending impacts of climate change. Notable studies have suggested the potentiality of the WWII wartime mobilization as a model for climate change adaptation and/or mitigation.
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